Presentation of the White Paper “Tourism and Luxury Shopping: Will India Lead the Future?” turns into huge success receiving national coverage – July 4th 2024

Milan, July 8th. The White Paper presentation event held on July 4th at the Global Blue Lounge in Milan was a resounding success, sparking a fascinating dialogue among attendees from various sectors, including fashion companies, hotel chains, and tour operators. The event focused on the burgeoning significance of tourism and luxury spending by Indian tourists in Italy.

Titled “Tourism and Luxury Shopping: Will India Lead the Future?”, the white paper highlights critical trends and behaviors of Indian tourists in Italy. It underscores the substantial increase in Indian visitors, attributed to factors such as rising disposable incomes and a growing inclination towards international travel. Indian tourists are particularly drawn to Italy’s rich cultural heritage, luxury shopping opportunities, and high-quality hospitality services.

This groundbreaking study is the first to provide valuable insights into the dynamics of Indian tourism in Italy, marking a pivotal step in understanding and leveraging this growing market.

The event was graced by notable figures, including Ivana Jelinic, CEO of ENIT SPA; Raj Kamal, Consul of the Indian Consulate in Milan; Andrea Tucci, COO of SEA Aeroporti di Milano; Edoardo Vittucci, Commercial Director of Fidenza Village; Fulvio Giannetti, CEO of Lybra Zucchetti; and Denise Bolandrina, Marketing Director of Global Blue, among many others.

Our partners in this project were SEA Aeroporti di Milano, Fidenza Village, Lybra Zucchetti, and Global Blue, whose support and collaboration were instrumental in the success of the event and the study.

This event not only showcased the importance of Indian tourism but also set the stage for future initiatives aimed at enhancing the travel and luxury shopping experiences of Indian visitors in Italy.

The publication received a great amount coverage from national news outlets. Below are a few links to published articles covering the release of the white paper.

Sole 24. “Aumentano i turisti indiani in Italia”. 8 Luglio 2024.
https://stream24.ilsole24ore.com/video/economia/aumentano-turisti-indiani-italia/AFdg2IeC

Milano Finanza. “In Italia, il 76% degli acquisti indiani è di lusso”. 5 luglio 2024.
https://www.milanofinanza.it/fashion/in-italia-il-75-degli-acquisti-indiani-e-di-lusso-
202407041623315293?utm_term=Autofeed&utm_medium=mf&utm_source=LinkedIn#Ech
obox=1720141741

Federturismo. “Turismo indiano in Italia. Cresce il numero di visitatori e la capacità di
spesa”. 5 luglio 2024.
https://www.federturismo.it/it/i-servizi/news/589-news/news-2024/20475-turismo-indianoin-
italia-cresce-il-numero-di-visitatori-e-la-capacita-di-spesa.html

Borsa Italiana. “Turismo: crescono visitatori indiani in Italia. Milano e città d’arte le
preferite”. 7 luglio 2024.
https://www.borsaitaliana.it/borsa/notizie/radiocor/economia/dettaglio/turismo-cresconovisitatori-
indiani-in-italia-milano-e-citta–d-arte-le-preferitenRC_
07072024_1457_314251814.html

La voce d’Italia. “Turismo indiano in Italia, crescono numero di visitatori e capacità di
spesa”. 5 luglio 2024.
https://lavoceditalia.com/2024/07/05/716892/turismo-indiano-in-italia-crescono-numerovisitatori-
e-capacita-spesa/

Guida viaggi. “Luxury shopping, riflettori puntati sul turismo indiano”. 4 luglio 2024.
https://www.guidaviaggi.it/2024/07/04/luxury-shopping-riflettori-puntati-sul-turismo-indiano/

Fashion magazine. “Una nicchia ma dall’alto potenziale. Turisti indiani in Italia nuovi attori
del lusso”. 4 luglio 2024.
https://www.fashionmagazine.it/market/una-nicchia-ma-dallalto-potenziale-turisti-indiani-initalia-
nuovi-attori-dello-shopping-di-lusso-113982

Il giornale del turismo. “Turismo indiano in Italia. Cresce il numero di visitatori e la capacità
di spesa”. 4 luglio 2024.
https://ilgiornaledelturismo.com/turismo-indiano-in-italia-cresce-il-numero-di-visitatori-e-la-capacita-di-spesa/

Quality travel. “Turista indiani nuovo protagonista del lusso. Crescono i visitatori e la
capacità di spesa”. 4 luglio 2024.
https://www.qualitytravel.it/turista-indiano-nuovo-protagonista-del-lusso-crescono-ivisitatori-
e-la-capacita-di-spesa/146761

Travel no stop. “Cresce il turismo indiano in Italia. Tra lusso, shopping e città d’arte”. 5
luglio 2024.
https://travelnostop.com/news/shopping-tourism/cresce-il-turismo-indiano-in-italia-tralusso-
shopping-e-citta-darte_604617

Italia a tavola. “Milano meta preferita dei turisti indiani. Non solo per design week”. 8 luglio
2024.
https://www.italiaatavola.net/attualita-mercato/2024/7/8/milano-meta-preferita-turistiindiani-
non-solo-per-design-week/106306/

Italpress. “Aumentano i turisti indiani in Italia”. 8 luglio 2024.
https://www.italpress.com/aumentano-i-turisti-indiani-in-italia/

Cremona Oggi. “Aumentano i turisti indiani in Italia”. 8 luglio 2024.
https://www.cremonaoggi.it/2024/07/08/aumentano-i-turisti-indiani-in-italia/